Hug Every Day

21st Century Oncology Blog

Hug Every Day

21st Century Oncology Blog

I’m Challenging Women Everywhere to Join the #NOTMY8 Challenge

By Kim Commins-Tzoumakas | October 11, 2019


“The fastest way to change society is to mobilize the women of the world.”
-Charles Malik

I’m incredibly proud of our Dream Team of cancer care here at 21st Century Oncology. Now that it’s October and National Breast Cancer Awareness Month, I was thinking about women and what an incredibly powerful dream team we are. Throughout history, we’ve had our clans, tribes, Sistas, cliques and BFFs. We’ve sat in, stood up and marched for change for the greater good from the Suffrage Movement, to Women’s Rights, to the Women’s Strike for Equality, to more recent events.

When women band together, real change occurs.

That’s why I’m so excited about our breast cancer initiative, #NOTMY8. It speaks directly to the fact that 1 in 8 women will be diagnosed with breast cancer during her lifetime. #NOTMY8 encourages women to schedule a mammogram and then challenge 8 of their friends to do the same by tagging them and sharing their post on social media with the hashtag #NOTMY8.

If every woman challenges 8 friends or family members, and they challenge 8 friends or family members and so on, just imagine how powerful this movement could be. It’s an extraordinary opportunity and the timing couldn’t be better when you consider that, in 2019, an estimated 271,270 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 62,930 new cases of non-invasive breast cancer.

While I can almost hear the collective “ouch” as I mention the word “mammogram,” it’s still the most important screening test women can get since early detection is key to breast cancer survival.

“Early detection, made possible by consistent annual screening with good quality digital mammography, means we’re able to detect ever smaller cancers and perform ever smaller lumpectomies. As a result, more and more women have the option of preserving their breasts without sacrificing the success of their breast cancer treatment or disrupting their lives.” said Dr. Kathleen Minnick, 21st Century Oncology Breast Surgeon.

While 70% of breast cancers are found in women 55 years old or older, it also affects younger women. In fact, about 11% of all new cases of breast cancer in the U.S. are found in women younger than 45 years of age. (By the way, men can get breast cancer, too.) For women at average breast cancer risk, the American Cancer Society suggests:

  • Women ages 40 to 44 have the option to start screening with a mammogram every year
  • Women between 45 and 54 should get a mammogram every year
  • Women 55+ can switch to a mammogram every other year, or they can choose to continue yearly mammograms. Screening should continue as long as a woman is in good health and is expected to live 10 more years or longer

Let’s all do something for the greater good this month and join the #NOTMY8 Challenge. To learn more, go to